Meet Our IVF Doctors

Simone Rofena
Working in medicine, you can live a life focused on the sadder side of human existence, such as death and illness. I’ve always felt incredibly lucky that I chose, some 20 years ago, to focus on fertility and IVF, as I work in the side of medicine that is about life.
Since I started working in IVF, there haven’t been that many major breakthroughs scientifically. Drugs and techniques have improved but there hasn’t been anything radical that has shaken up the industry.
The only thing that has revolutionised my approach over the years is studying, understanding and following holistic approaches to treatment, as we do here at the Zita West Clinic. In Italy, where I am originally from, and across most of London, whole body approaches are not considered.
Yet, you can clearly see the difference in outcomes. Our results are better: it’s as simple as that. This is particularly interesting when you consider that many of the processes of IVF are unchanged over years and the same from clinic to clinic. What makes us have more success than others is the fact we look at all aspects of a couple’s life and leave no stone un-turned.
There is nothing better than seeing people happy and helping people build a family. I feel privileged that my work focuses around helping people have babies.

Rashda Bano
Following training as a Doctor in Lahore, Pakistan, Rashda undertook a General Medical Council approved training programme in Gynaecology & Obstetrics.
She has been a member of the Royal College of Obstetricians & Gynaecologists since 2012 and went onto gain her Fertility training and experience at the Edinburgh Fertility & Reproductive Endocrine Centre (Royal Infirmary of Edinburgh). There she obtained certification from the British Fertility Society on all aspects of IVF practice.
Her multitude of specialism include 3D scanning for uterine abnormalities, HyCoSy, Hysteroscopy, fertility preservation, recurrent implantation failure, managing early pregnancy complications and common gynaecological disorders.
Rashda prides herself in her kind and compassionate manner with patients and her ability to ensure all patients are well informed of treatments available.
She states: ‘My passion for the Holistic approach to treatment was the driving force behind decision to join Zita West team.’

Dorcus Muchiri
Dr. Muchiri is an Obstetrician Gynaecologist and Fertility Consultant. She is a member of the Royal College of Obstetricians and Gynaecologists (UK), British Fertility Society, European Society of Human Reproduction and Embryology as well as the Kenya Obstetrics and Gynaecology Society.
Dr. Muchiri has gained international experience in Women’s reproductive health working in Africa and the United Kingdom.
Dr. Muchiri’s areas of special interest area are novel technologies in reproductive medicine and genetics, female reproductive endocrinology, fertility preservation and fertility-related gynaecology (Fibroids/Endometriosis/Tubal factor/PCOS).
Dr. Muchiri also has an interest in other clinical aspects of women’s global health spanning early pregnancy health, obstetrics and general gynaecology. She is involved in medical research and passionate about patient advocacy and education as well as medical leadership.
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Zita West Clinic
37 Manchester St
London
W1U 7LJ