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New Patients:0808 196 4060 |  Existing Patients: 020 7224 0017
Zita West
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Meet Our IVF Doctors

Simone Rofena

Simone Rofena

Medical Director

Working in medicine, you can live a life focused on the sadder side of human existence, such as death and illness. I’ve always felt incredibly lucky that I chose, some 20 years ago, to focus on fertility and IVF, as I work in the side of medicine that is about life.

Since I started working in IVF, there haven’t been that many major breakthroughs scientifically. Drugs and techniques have improved but there hasn’t been anything radical that has shaken up the industry.

The only thing that has revolutionised my approach over the years is studying, understanding and following holistic approaches to treatment, as we do here at the Zita West Clinic. In Italy, where I am originally from, and across most of London, whole body approaches are not considered.

Yet, you can clearly see the difference in outcomes. Our results are better: it’s as simple as that. This is particularly interesting when you consider that many of the processes of IVF are unchanged over years and the same from clinic to clinic. What makes us have more success than others is the fact we look at all aspects of a couple’s life and leave no stone un-turned.

There is nothing better than seeing people happy and helping people build a family. I feel privileged that my work focuses around helping people have babies.

Zita West
Rashda Bano

Rashda Bano

Consultant Gynaecologist

Following training as a Doctor in Lahore, Pakistan, Rashda undertook a General Medical Council approved training programme in Gynaecology & Obstetrics.

She has been a member of the Royal College of Obstetricians & Gynaecologists since 2012 and went onto gain her Fertility training and experience at the Edinburgh Fertility & Reproductive Endocrine Centre (Royal Infirmary of Edinburgh). There she obtained certification from the British Fertility Society on all aspects of IVF practice.

Her multitude of specialism include 3D scanning for uterine abnormalities, HyCoSy, Hysteroscopy, fertility preservation, recurrent implantation failure, managing early pregnancy complications and common gynaecological disorders.

Rashda prides herself in her kind and compassionate manner with patients and her ability to ensure all patients are well informed of treatments available.

She states: ‘My passion for the Holistic approach to treatment was the driving force behind decision to join Zita West team.’

Zita West
Dorcus Muchiri

Dorcus Muchiri

Obstetrician Gynaecologist and Fertility Consultant

Dr. Muchiri is an Obstetrician Gynaecologist and Fertility Consultant. She is a member of the Royal College of Obstetricians and Gynaecologists (UK), British Fertility Society, European Society of Human Reproduction and Embryology as well as the Kenya Obstetrics and Gynaecology Society.

Dr. Muchiri has gained international experience in Women’s reproductive health working in Africa and the United Kingdom.

Dr. Muchiri’s areas of special interest area are novel technologies in reproductive medicine and genetics, female reproductive endocrinology, fertility preservation and fertility-related gynaecology (Fibroids/Endometriosis/Tubal factor/PCOS).

Dr. Muchiri also has an interest in other clinical aspects of women’s global health spanning early pregnancy health, obstetrics and general gynaecology. She is involved in medical research and passionate about patient advocacy and education as well as medical leadership.

Zita West

IVF resources

  • Treatment Options
    • IVF
    • ICSI
    • Natural and Mild IVF
    • IVF for Single Women
    • Genetic Testing
  • Treatment Options before IVF
    • Ovulation Induction and IUI
    • Recurrent Miscarriage and Implantation Failure
  • Complementary Therapies for IVF
    • Nutrition for IVF
    • Acupuncture for IVF
    • Counselling during IVF
    • Hypnotherapy for IVF
  • Common Questions
    • Failed IVF Previously?
    • Boost Your Chances of IVF Success
    • Pregnancy after IVF
  • More About IVF with Us
    • Our IVF Success Rates
    • Meet The Doctors
    • Our Team
    • Our Fees
    • What Our Clients Say

Latest news

  • Acupuncture: Frequently Asked Questions
  • Your own positive mind plan for pregnancy
  • The chocolate brownie recipe to prepare your body for conception and IVF
  • The Zita West Clinic, Celebrating Ten Years
  • 6 Common Questions About PCOS Answered

Who We Help

  • Our IVF Services
  • I’m New to IVF
  • IVF for Same Sex Couples
  • I’m Returning to IVF
  • I’m a Single Women

The Zita West Acupuncture Network Directory

Find an acupuncturist

IVF Clinic Services

  • IVF
  • ICSI
  • Ovulation Induction and IUI
  • Genetic Testing
  • Recurrent Miscarriage and Implantation Failure

Contact Us

New Patients: 0808 196 4060

Existing Patients: 020 7224 0017

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Where to Find Us

Zita West Clinic
37 Manchester St
London
W1U 7LJ

About our Marylebone London Fertility Clinic

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