Zita West Plan Ahead Home Fertility Test Kit

Zita West Plan Ahead Fertility Assesment

When it comes to fertility and fertility planning, women need to understand their options. The new Plan Ahead programme from Zita West isn’t just a fertility test kit; it takes a comprehensive look at an individual fertility status to help them better understand how to optimise their chances of getting pregnant and how best to prepare. It can also be used by those who are looking ahead to their options when it comes to fertility preservation.

Who is it for?

Preparation has always been the philosophy behind the Zita West approach. Plan Ahead is ideal for:

  • Women who want to prepare for getting pregnant
  • For those who want a better idea of their fertility status
  • Women who have been considering freezing their eggs

“Increasingly, I sit in my clinic and see women who have no fertility awareness at all, and having spent their early 20s trying not to get pregnant, they suddenly have to change their mind-set completely,” said Zita. “Lots of women rely totally on apps, which are not a bad thing if they tune into their bodies, but many have lost the connection to their natural cycles and have little idea of their fertile times and panic around the so-called biological clock. This then leads to stress around ovulation and sometimes performance-anxiety for men when it comes to sex at ovulation time. I also see many women who increasingly want to know about their fertility status and are looking to have fertility assessments. All these tests do have a role but it’s important to take a broad look at your individual circumstances and to understand the implications if a test result comes back and it is not what you are expecting.”

Plan Ahead works by checking a woman’s egg reserves via an Anti-Mullerian Hormone (AMH) blood test in an at-home pin-prick test. AMH is produced by cells within the ovaries and the test helps to assess a woman’s ovarian reserve and provides an indication of their fertility potential.

Combined with the consultation that follows, Plan Ahead has been designed to help the woman get a better understanding of where they are now and the next steps they should take. Based on their answers to a detailed questionnaire the consultation will cover the factors most important to their individual status, as well as helping them to better understand cycles and ovulation and how to think strategically about their fertility. It will also cover any additional tests and investigations which may help.

Next steps will be touched on briefly and a separate in-depth nutrition and lifestyle assessment may be suggested as well. This covers weight, stress, mental and emotional well-being as well as nutrition and diet, and enables women to take a proactive approach to these important, but often overlooked, influences on their fertility.

“Plan Ahead” costs £149.00 including a 30-minute consultation

How to book your “Plan Ahead”

Step 1: Phone 01280 707401 to order and pay for your AMH home-test kit and Plan Ahead consultation or buy online here.

Step 2: Complete the questionnaire you are sent with the kit and return the sample. Instructions are included for taking the sample, returning it and the questionnaire as well as how to book your follow-up consultation.

Consultations will be with Zita West or one of the consultant midwives or fertility nurses at the Zita West Fertility Clinic and will be conducted by phone.

Your seven step IVF preparation plan

The Zita West Clinic in Marylebone, London, specialises in natural fertility and IVF and is the UK’s largest integrated IVF clinic. As part of your preparation for IVF, we develop an individualised four to six-week plan, which includes a variety of different elements designed to help support you not just medically, but physically, nutritionally, emotionally and psychologically.

We understand that everyone’s situation is different, but if you are struggling to get pregnant, have been trying for over 18-months, have had failed IVF cycles or are in you’re in your 30s or 40, it can be important to try something different. Here is what makes us different…

Step 1 – Detailed Questionnaire

This is a questionnaire that is sent out before you come to the clinic and what is different about this is that it covers everything. It not only looks at the medical side – the tests you have had done and the tests you haven’t had done – but it also looks at other key areas, including your nutrition, diet and exercise, emotional health, wellbeing and your lifestyle. There is also a three-page food diary to help give us a better understanding of what you are, or are not, eating.

Step 2 – Initial Consultation

We are very lucky to have some of the leading experts in the field of IVF working at the clinic, including our medical director Dr George Ndukwe, our medical consultant Dr Simone Rofena, midwife fertility specialist Anita O’Neill, lead fertility nurse Terri Morgan-Collins and of course me. Our aim is that you leave a consultation feeling listened to, have had all of your questions answered and you have an appropriate plan of action within a clear timeframe.

Step 3 – Nutrition Consultation

The nutrition and lifestyle consultation forms part of the IVF package and is absolutely key for us at the clinic as we believe it helps to lay down the foundations for healthy eggs and sperm. What happens at the consultation is the nutritionist will go through everything you have included within the questionnaire and food diary and will develop a tailored plan specifically for you.

Step 4 – Nurse Consultation

What’s great about the nurse consultation is that it allows us to explore any fears you might have, answer your questions and touch base on the holistic programme to discuss whether you would benefit from either acupuncture or hypnotherapy.

Step 5 – Acupuncture

A lot of the women who come to the clinic will have acupuncture in the lead up to IVF as part of their preparation, on the day of stimulation and transfer. We believe that it helps release endorphins, which, in turn, reduces stress, as well as improve the blood flow to the pelvic area. Importantly, I believe that women feel very supported by the acupuncturist and it can give them a greater sense of wellbeing during what can be a stressful time.

Step 6 – Hypnotherapy

Mindset is really important to us and we use hypnotherapy a lot here at the clinic. What women find useful is that it helps them understand how they are feeling and provides self-help techniques that can be put into practice while at home.

Step 7 – Second Nurse Consultation

The second nurse consultation usually takes place one or two weeks before treatment begins and is designed to be more of a practical session. We will go through your consent forms, as well as your protocols step-by-step to make sure you are happy with what you will be doing. We also do a full injection teach during the session, to ensure you are comfortable administering all of your medication. It is not unusual to feel nervous in the lead up to IVF, so we find the second nurse consultation is a good opportunity to dispel these nerves and make sure you are feeling as happy and prepared as possible.


The IVF Programme at the Zita West Fertility Clinic is a unique, premium service with exceptionally high pregnancy and birth rates. To book your consultation, please call 0207 224 0017 or email clinics@zitawest.com



As well as our team at the clinic we have developed a national network of affiliated though independent acupuncturists who specialise in all aspects of female and male reproductive health.

All our affiliates have received training in Zita’s unique holistic approach to achieving optimum reproductive health as well as the diagnostic processes and treatment protocols followed at our London clinic.

To find an acupuncturist near you, click here

Four supplements to take for pre conception & pregnancy

Over the last 30 years, I’ve worked with thousands of couples and have seen first hand the impact poor nutrition can have on fertility.

Ideally, we’d get all the nutrients we need through diet alone, but I understand that’s not always the case when you lead a busy life. That’s why I developed my range of supplements for male and female fertility, pregnancy and postnatal health.

When I created the supplement collection, I wanted to make sure it would cover every stage of pregnancy, from preconception, trying for a baby, through pregnancy and the postnatal period and beyond.

Today I’m sharing four products you should use for preconception and pregnancy:

Fertility and Preconception Supplements

Vitafem: Vitafem, a premium multivitamin and multimineral supplement, is a simple, effective way for women to support their fertility and ensure they are getting the essential nutrients they need while preparing for pregnancy.

Vitamen: For the guys, we have Vitamen, a clever combination of the vitamins and minerals that are most important for healthy sperm. Its unique formulation is the result of our many years of experience in helping thousands of men get into the best possible nutritional shape prior to conception

During Pregnancy

Vital DHA: DHA plays a critical role in the development of a baby’s brain during pregnancy and early infancy, and Vital DHA has been designed to help protect both partners’ DNA from oxidative damage during preconception as well as to support normal fertility and healthy sperm production. It also helps post-pregnancy.

Vitamin D Spray: 70% of men and women tested at our clinic have less than optimum levels of Vitamin D, which plays a critical role in reproductive health. My easy to use, Vitamin D booster is sprayed directly onto the tongue, and has been designed to provide additional support for your intake of this vital micro-nutrient.

Book now

Consultations are available at our Clinic in London, or our visiting clinics in Dublin and Cork or via Video Conferencing from the comfort of your own home.

Connect with us

Call us on 0207 224 0017 or email us at clinics@zitawest.com




How to have a baby on your own: Part 1

At The Zita West Fertility Clinic, we see many single women on a weekly basis who are thinking of having a baby on their own. A lot of these women did not expect they would be having a baby alone as they thought they would be having a baby in a relationship.

It takes a lot of time, energy and emotion to make the decision to have a baby alone but it is one we are very used to helping women with. So today in The Fertility Show, I’m talking about the next steps and where to start for single women who have decided to do it alone……

Step 1: Consultation

In the consultation at Zita West we look at every single aspect involved in having a baby alone. It will involve checking your fertility status and ovarian reserve. In the consultation we will also be able to assess your hormones through tests and investigations. This will then allow us to work out what the best treatment plan for you is and whether to go down the route of natural treatment or IVF.

Step 2: Explore your best option for obtaining sperm

The next step is to look at the best options of sperm for you and your circumstance and how to obtain it.

Step 3: Implications Counselling

It is really important that all women have Implications Counselling to talk about all the implications that are involved in what you are doing. As there are probably things involved in the process that you had not thought about. It is important that if you are going to do this that you have a clear, open mind and know exactly what is going on.

Step 4: Prepare you: mind, body, spirit

The holistic side prepares your mind, body, spirit and looks at your nutrition, lifestyle as well as the supplements you might need to take. We also see if you are stressed and if you might need any stress reduction techniques or acupuncture when you are going through treatment.

But the most important thing we do at Zita West is offer all the women the support they need to be able to get through having a baby on their own.

Book now

Consultations are available at our Clinic in London, or our visiting clinics in Dublin and Cork or via Video Conferencing from the comfort of your own home.

Connect with us

Call us on 0207 224 0017

Which supplements should you take during pregnancy?

From my extensive work with 1000’s of couples over the last 30 years, I have seen the impact poor nutrition can have on the fertility of both partners, a healthy pregnancy and on post-natal health for both mother and baby.

Whilst ideally we would get all the nutrients we need through our diets, I have developed a range of supplements for fertility, pregnancy and postnatal health based on latest research, and today I’m talking you through my 15 month fertility and pregnancy supplement range.

When I created the range my vision was to have a range of supplements that would take you from preconception, trying for a baby, through pregnancy and the postnatal period and beyond.


As usual here’s your cheat sheet below:

Fertility Supplements for women

  • Vitafem: Vitafem is a premium multi-vitamin and multi-mineral supplement developed to help support fertility, redress nutritional imbalances and prepare the body for conception.
  • Vitafem boost: Premium quality, antioxidant “booster” formulation, designed as a combination product for use alongside Vitafem or any other good quality mutivitamin and mineral supplement.
  • Vital DHA: Vital DHA contains Omega 3 essential fatty acids (EFA’s), plus a small amount of Zinc. It has been designed to help protect both partners’ DNA from oxidative damage during preconception as well as to support normal fertility and healthy sperm production.

Fertility Supplements for men

  • Vitamen: Vitamen is specially formulated to help support male fertility and to help prepare the body for conception.
  • Vitamen Boost: Premium quality, antioxidant “booster” formulation, specially designed for use as a combination product alongside Vitamen or any other good quality mutivitamin and mineral supplement.
  • Vitamen Boost 2: Vitamen Boost 2 is a unique combination of Zinc and Selenium, plus Carnitine, Arginine and Lycopene developed in order to help provide key nutrients that support sperm count, motility and morphology.

Pregnancy Supplements

  • Vital Essence 1: Vital Essence 1 has been formulated to meet the needs of your body during weeks 1-12 of pregnancy.
  • Vital Essence 2: Vital Essence 2 has been formulated to meet the needs of your body during weeks 13 – 28 of pregnancy.
  • Vital Essence 3: Vital Essence 2 has been formulated to meet the needs of your body during weeks 28 – 40 weeks
  • Revital Essence:  Multivitamin and mineral supplement for postnatal and breast-feeding support

If you need help selecting the supplements that are right for you? Use our simple Online Nutritional Supplement Guide, put together by our Nutritionists that will help guide you. Click here to get started.

If you have a question about any of our products or an order you have made please contact 01280 707400 or email customerservice@zitawestproducts.co.uk

Under The Microscope: Real Life ICSI Treatment

This week I’m kicking off a new series on my blog called ‘Under The Microscope’.

Over the next few weeks we will be looking at what we thinks makes IVF successful. I will be with George Ndkuwe our medical director and our embryologist Rob Smith and we’ll all be at the lab at Care London where we do our procedures and embryology.

I will be sharing the secrets of IVF success including: how we create embryos, how we choose embryos and what we do to ensure successful implantation. And George and Rob will be sharing their lives as IVF doctors and their advice, knowledge and wisdom.

So keep an eye out on the blog over the next few weeks.

This week I want to talk about Intra-cytoplasmic sperm injection (ICSI). The development of ICSI has revolutionised male fertility, making it possible for men to have a family who would otherwise not have been able to and is now used in nearly half of all IVF treatments in the UK.

ICSI  involves injecting a single sperm directly into an egg to fertilise it. The fertilised egg (embryo) is then transferred into the womb a few days later. The development of ICSI means fertilisation is possible even if there are problems with your partner’s sperm and it is usually recommended if there is any reason to believe the egg will not fertilise with conventional IVF.

ICSI is used most often when your partner has:

  • A very low sperm count,
  • A very high percentage of abnormally shaped sperm,
  • A high level of anti-sperm antibodies.

Watch Rob Smith, the Clinic Director of CARE Fertility London as he talks us through a live ICSI treatment.


For weekly tips, advice and wisdom on natural fertility and IVF, subscribe to our Fertility Show on YouTube.

Book now

Consultations are available at our Clinic in London, or our visiting clinics in Dublin and Cork or via Video Conferencing from the comfort of your own home.

Connect with us

Call us on 0207 224 0017 or email us at clinics@zitawest.com